Apart from a tradition - that started with this store and was passed to the other two Fresh Fruit Market stores - of specialising in the best quality and freshest fruit and vegetables, it also boasts a good selection of Tasmanian wines, ales and spirits, take-home meals, a superb gourmet delicatessen, and a grocery department that stocks anything from everyday groceries to Asian and European imports.
These qualities are all enhanced by the way in which the staff view customer service - as a way to get to know people, while at the same time helping them to meet their needs as quickly as possible.